70: Scrappy, Queer, and Thriving: Building a Values-Driven Real Estate Brand with Mariah Hamm
In this episode of Tribe Builders, Tanya sits down with Mariah Hamm, a St. Paul real estate agent who leads boldly with her queerness and authenticity. Mariah shares how getting laid off became the catalyst for building a business fully aligned with who she is—and how that alignment attracts clients who deeply resonate with her values.
She opens up about serving people relocating to Minnesota who are seeking safety, belonging, and a fresh start, while also unpacking what it means to build a value-driven team, embrace abundance, and ditch perfectionism in favor of scrappiness and truth. This isn’t your typical real estate story—it’s an inspiring look at what happens when you lean fully into who you are and let your calling shape your business.
✨ If you’ve ever wondered what it looks like to thrive by being unapologetically yourself, this episode is a must-listen.
Key Takeaways
🌈 Leading with queerness: how authenticity became Mariah’s business superpower.
🔑 The power of alignment: living and working in sync with your true self.
🏡 Serving a niche with heart: helping relocating clients find safety and community.
💡 Breaking free from perfectionism: choosing scrappy over polished.
🌟 Abundance mindset: attracting the right people by showing up as you are.
Follow & Connect with Mariah:
Instagram @riahgoeshamm + hammrealestateco
Facebook @mariah.hamm + hammrealestatecompany
Her Website: www.hammitup.com
Follow Tanya:
Tiktok @tanyarooneymn
Instagram @tanyarooneymn
Facebook @tanya.rooney28
Youtube @tanyarooneymn
